A private equity approach to television production
Institutional discipline applied to premium television intellectual property.
Television is a $100 billion market running on misaligned incentives where creative, capital, and ownership are rarely aligned, increasing risk while capping the upside.
At the same time, global demand for premium television is exploding faster than the industry can sustainably deliver it.
That gap is where Eighty-Eight comes in.
Streamers increasingly prefer to acquire proven, well-structured IP rather than fund early-stage development. Eighty-Eight exists to meet that demand, building premium television assets designed from inception to be acquired.
We apply a private-equity model to TV production, de-risking projects while unlocking substantial, incremental revenue streams that traditional television has historically left on the table. By bringing institutional standards of governance, reporting, and capital discipline to entertainment, we create a smarter, more scalable way to build and own premium television IP.
The Miller Line
The Miller Line is the first series acquired under the Eighty-Eight model because it satisfies every dimension of our proprietary investment criteria. With premium, scalable IP, a durable multi-season narrative engine, embedded brand integration potential, and an efficient production profile, the project exemplifies the type of asset we seek to own and monetize long term. The series underwent rigorous evaluation across creative, financial, and risk frameworks.
The Miller Line represents our thesis in practice: disciplined capital deployment paired with culturally resonant storytelling designed for sustained ownership and durable returns.
At its core, The Miller Line is a grounded, character-driven drama centered on a multi-generational trucking family navigating modern America; where work, identity, and family loyalty converge. Set against the backbone of U.S. commerce, the series explores resilience, responsibility, and the personal cost of keeping the country moving.
Strategic Alliances
Strategic alliances with brands are central to our model. By engaging brand partners early and structuring collaborations across a series’ full life cycle, we create brand participation that compounds in value alongside the IP itself.
We partner with brands on infrastructure-level investments prioritizing long-term brand positioning. Together, we design bespoke integrations that build brand equity, increase enterprise value, and help brands own their category.
A scripted television series uniquely enables real-world product use, narrative-led demonstrations, and sustained audience exposure, creating value well beyond traditional marketing placements.
The result is authentic, brand-safe storytelling with measurable return on investment.
For investment opportunities and brand partnerships;